The Everyday Entrepreneur by Benjamin Michael Hargreaves

How to Start and Grow Your Online Side Hustle

Are you ready to turn your everyday interests into a profitable online side hustle?

The Everyday Entrepreneur is a practical guide that shows you how to launch and grow a side hustle that fits around your life. Many people build real online income in their spare time, and this guide will show you how you can do the same.

Learn how to find opportunities, source products and ultimately discover how to make sales online. Whether you are starting from zero or looking to take your hustle to the next level, this guide walks you through the exact blueprint you need to succeed.

Inside you will discover how to:

• Recognise gaps and spot hidden opportunities in everyday markets.
• Build a stable foundation with smart sourcing strategies.
• Understand and leverage supply chains in your niche to your advantage.
• How to protect yourself and stay profitable when selling on your favourite online marketplaces such as Vinted and eBay.
• Effective strategies to showcase your products for faster sales and better returns.
• How to choose and combine the right marketplaces for maximum reach and sales.
• Master sales techniques and ways to negotiate that turn your inventory into consistent profit.
• Solve problems and avoid costly mistakes that trip up new sellers.
• A complete breakdown of shipping options, packaging methods and how to match them to your platform.
• Scale your hustle effectively with flexible strategies to increase your income in a way that suits your goals.
• Unlock quick capital through low-risk methods, with step-by-step guides in the ‘Beer Money’ section.

No time, experience, or upfront cash? No Problem

The process is broken into simple, manageable steps anyone can follow. Whether you’re a student looking for extra cash or someone ready to turn a hobby into a full business, you’ll find tools to grow your profits and confidence at every stage of your hustle.

The best part? You don’t need to wait months to see results. You can start taking action today and see progress right away.

Build a hustle that grows with you, fits your lifestyle and actually makes money.

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Excerpt from The Everyday Entrepreneur © Copyright 2025 Benjamin Michael Hargreaves

Chapter One

Blueprint

[re-sel-ling] noun

The practice of purchasing products, often in-demand or limited editions and selling them at a profit, typically as a business venture or hobby.

Why it Works

This reselling model thrives off the simple principle: supply and demand. When items are scarce or tied to personal identity, nostalgia, or social status, people are often willing to pay a premium. Those who recognise these trends and connect the right buyers with the right products stand to earn substantial profits. Thanks to modern online platforms this process is more accessible than ever, with low startup costs and flexible entry points that make it simple to get started.

Success in this field isn’t about luck, it’s about knowledge. Identifying trends, knowing where to source items, and understanding timing can transform a basic exchange into a profitable enterprise with repeated success. This knowledge is available to those willing to put in the time and effort to learn.

The Blueprint

Before we dive deeper here’s a streamlined overview of the four key parts of the guide. Think of it as your roadmap a clear and structured path to help you succeed. Each part will be explored in detail across the following chapters, but here’s the big picture to set you on the right track from the start.

Part 1 – The Basics

In this first part, we will go over the fundamentals and lay the groundwork for success. This section includes three additional chapters along with this one which help readers to understand value, how to capitalise on it, and the different places to find it.

Part 2 – Selling Process

With the fundamentals covered, you should now be ready to flip your first product. Part two focuses on the steps to successfully turn your newfound inventory into profit. These chapters usher you through every aspect of making a sale, ensuring your success.

This includes guidance on how to present your items effectively and choose the most suitable selling platforms. It also covers how to identify where your products specifically are likely to perform best and how to optimise your listings for maximum visibility and sales. Finally, it covers how important it is to implement smooth and efficient processes for shipping and delivery.

Part 3 – Expansion

Part three focuses on taking your reselling to the next level by scaling up and expanding into different strategies to generate income. It will dive into economies of scale while discussing strategies to help you grow your operations and uncover opportunities you may not have considered before.

Scaling up can involve mastering advanced techniques that differentiate you in competitive markets. This section provides two practical examples from the sneaker industry that highlight key growth opportunities. While we focus on sneakers, you will see how these tactics apply equally to electronics, collectibles, and more. These examples can be applied to broader opportunities, such as rebuilding and restoration, as well as leveraging emerging technologies like AI and bots. By exploring these specialised areas, you will gain valuable insights to refine your approach and stay ahead.

Beyond scaling, there are also simple but effective strategies to help boost your earnings or raise capital quickly, depending on how you plan to use it. These short-term tactics may not require much time or risk, but they can play a big role in helping you get started, stay afloat, or reinvest in bigger opportunities.

Part 4 – Beer Money

The final part is a bonus section that offers straightforward ways to generate extra income or build capital. Whether you see it as ‘beer money,’ supplemental earnings, or a method to build your starting capital, the focus is on low-effort strategies with relatively high returns.

The chapters cover various methods to raise funds, including guides on leveraging referrals, bank switching offers and side gigs. From family assistance to mutually beneficial exchanges with those around you, this section highlights how to make the most of the tools and connections already at your disposal, equipping you with quick, practical strategies to boost your financial standing.