Write Your Book Blurb One Piece at a Time

Advertising and Marketing Writing a novel and writing a blurb may both involve putting words on a page, but the skills involved are surprisingly different. That’s why so many authors have no trouble writing an entire book, but end up staring helplessly at a blank screen when it comes time to describe that book in just a couple hundred words. A blurb is more sales copy than anything else, and the skills needed for writing short and catchy advertising copy are very different from those needed to write a novel. Morgan Lee Clasper has written thousands of blurbs for authors, which is why we were delighted when he offered to put together this article filled with tips and techniques for busting through the dreaded Blurb Block. By using what he refers to as the Puzzle Method, Morgan believes the best way to build your blurb is by breaking the task into small and manageable pieces, then experimenting with different ways to combine them. It’s a simple shift that can help relieve the pressure of putting together the perfect blurb while making it easier to find a version that grabs a reader’s attention. Why does sitting down to write your book blurb so often feel like you’re pulling teeth? Yo...