Goodreads Changed It’s Logo and I Don’t Like The “G” In It! Let Me Show You My Version!

Goodreads recently changed its logo, and frankly, I’m not impressed—especially with that awkward “g.” When I first saw it, I felt something was off. This letter “g” feels too playful, almost cartoonish. For a community centered around reading and thoughtful reflection, the new “g” simply doesn't reflect the elegance or seriousness that many avid readers associate with books. The disproportionate loop at the bottom and the overly rounded curves give it an informal vibe more suited to social media apps or casual brands—not a literary haven.

Why Typography Matters?

Typography is essential in branding because letters communicate beyond their literal meaning; they carry emotional weight, character, and personality. For a site like Goodreads, elegance must meet uniqueness, combining classic charm with a hint of modern creativity. Good typography respects readability and conveys sophistication. Letters should be distinct enough to be memorable yet subtle enough not to distract from the core message. A carefully chosen font suggests credibility, inviting trust from the reader community. Goodreads, catering to diverse literary tastes, deserves typography that feels timeless yet fresh.

When elegance aligns perfectly with uniqueness, a logo becomes iconic, effortlessly resonating with its audience. Typography should harmonize form and function, aesthetic and legibility. With Goodreads, users are looking for a digital sanctuary that echoes the quiet joy of reading. Therefore, the typography should gently whisper quality, rather than loudly proclaim novelty. The current “g,” unfortunately, does the latter—shouting for attention in ways that seem misaligned with what Goodreads represents.

Let me show my version

Now, I've crafted my own version of the Goodreads logo, particularly focusing on the letter “g.” This design maintains the elegance of serif fonts, gently curving with precision and grace, evoking both tradition and openness. Unlike the current clumsy version, the loop and tail of my “g” blend seamlessly, achieving an ideal balance without exaggerated proportions. It brings warmth and sophistication that invites readers into the thoughtful community Goodreads strives to be.

But be fair, cast your vote on X which one do you like?

Conclusion

Rebranding can revitalize a platform and keep it relevant. However, companies—especially influential ones like Amazon—should choose carefully when altering iconic elements. Misalignment in branding and typography might risk distancing core users over time. The key is to evolve thoughtfully, ensuring visual identity stays faithful to the heart and soul of the brand.